With increasing competition for your target buyers’ attention, maximizing every interaction with your brand is crucial. Connecting your paid, earned, shared, and owned (PESO) efforts into a unified framework can help nurture those customer-to-customer connections.

According to our Channel Mix Study, 82% of respondents are moving or considering moving paid media budgets to owned and earned content creation. It could be significant, with 4% considering moving 6%-10% of their paid budget and another 47% planning to re-allocate more than 10%.

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